Pure elegant javascript:
.... <span data-value="simple"></span> ....
<script>
var data = {
simple: gen_simple(),
....
}
for (var i of document.querySelectorAll('[data-value]')) {
i.innerHTML = data[i.getAttribute('data-value')];
}
<script>
Php infected javascript:
.... <script>document.write(gen_simple())</script> ....
plus if in 'I was never here' mode:
....
<script>
for (var i of document.querySelectorAll('script')) i.parentNode.removeChild(i);
</script>
done_